Content Marketing Intern (Rolling Intake)

About AirAsia

AirAsia is the largest airline in Malaysia by fleet size and destinations. It operates scheduled domestic and international flights to more than 165 destinations spanning 25 countries for a cheaper price. 

Your role

As a start-up, you can expect your days to be pretty varied. Multitasking is normal, and sometimes, your skills or natural talents will be leveraged to support other business priorities. That said, the bulk of your working hours should involve you having to:

• Support in managing their social media calendar by scheduling and posting on their social media channels for their Business and Consumer segments
• Conduct market and customer research to support marketing campaign initiatives
• Support in tracking social media KPIs and measuring the performance of your content against that. 
• Prepare campaign briefs for the creative and digital marketing team to create content that meets objectives that attract and engage the right audience. This includes all forms of text, image, and video content. 
• Stay up to date with the latest social media best practices and technologies
• Implement and use social media marketing tools.
• Collaborate with Marketing, PR, Sales, and Product Development teams
• Communicate with industry professionals and influencers via social media to create a strong network

Training & development 

AirAsia encourages its employees, which are called Allstars, to have ambitious plans and work with the company to attain their goals. As strong advocates of continuous professional training and development, AirAsia believes in providing the Allstars with the opportunity to develop to realize their true potential. Below are the examples of training & development programs given when you work at AirAsia:

• Redbeat Academy (RBA) offers a range of online digital training modules in partnership with Google, for upskilling and reskilling.
• AirAsia 3.0 Digital & Data Transformation
• IATA - Managing Accident Prevention and Investigation
• Human Factors and Safety Investigations (HFASI)
• Certified Information System Security Professional
• Senior Leadership Workshop - Supply Chain, Logistics, and Operation Management

Benefits

Referring to the official site, joining the internship at AirAsia will give you a lot of benefits such as:

• Physical Wellbeing: Be at your best and recover from unexpected circumstances
• Emotional Wellbeing: For your work-life balance and mental health support
• Financial Wellbeing: Helping you be prepared for now and tomorrow, financially.
• Social Wellbeing: A sense of belonging is key - we have platforms to keep you informed and included
• Allstar Specials: If you aren't an Allstar, you aren't getting this!

Career progression

The internship program at AirAsia does not specify the career path for the interns after they finish. However, the company usually gives preference to the interns who excel in their performance for any future job openings or career schemes. Besides the potential career prospects, working as an intern for a large company like AirAsia will also enhance your resume.

Work-life balance

As part of this position, you’ll be based at AirAsia’s KL Sentral office. The office operates from 10 AM to 7 PM daily, and you can expect rotating days off. Additionally, there’s a flexible work arrangement in place to enhance your work-life balance.

Company culture

AirAsia culture is acknowledged by most employees as a humble and fun environment. The company has an interactive and fun office equipped with a fully equipped gym, clinic, physiotherapy, E-sports, pool table, and RedDeck with a mini golf course, futsal, and basketball court. Enjoy yoga, Bootcamp, Zumba, and make many new friends as you embark on a new journey with the Allstars family.

About you

These are minimum-requirement skills and a ‘must-have’ for the role:

• Language Skills: Highly proficient in English. 
• Have a strong interest in social media platforms (Meta, LinkedIn, WeChat, LINE, YouTube, etc.)
• Able to meet deadlines and adapt quickly to changes
• Excellent verbal and written communication skills
• Meticulous and self-driven
• Independent and requires minimal supervision
• Able to think critically and analytically

These are skills that are ‘nice to have’ and will make you stand out in the job application:

• Detail-oriented and thoughtfulness that is translated into the delivery of your work
• People person and team player
• Resourcefulness in finding solutions

Sources

The following sources were used in researching this page:

• newsroom.airasia.com
• mycareer.airasia.com
• glassdoor.com/Reviews/AirAsia-Intern-Reviews-EI_IE318753.0,7_KO8,14.htm